Digital Course Platform (Bookkeeping Education)

Project Overview

Project Title: Building and Scaling a Digital Course Platform for Bookkeeping Education

Client: Troy Eckhardt

Role: Marketing & Operations Virtual Assistant

Developed and supported the growth of a digital education platform focused on bookkeeping, combining marketing systems, content production, and operational coordination to create a structured and scalable learning experience.

Key Responsibilities

• Managed website development and optimized conversion-focused landing pages
• Built and implemented email marketing systems, including automations and nurture sequences
• Edited long-form educational and tutorial videos for structured course delivery
• Designed brand-aligned visual assets for digital platforms
• Coordinated team operations, including onboarding, task delegation, and communication

Systems & Tools Used

• Website/Funnels: (GoHighLevel, WordPress, etc.)
• Email Marketing: (GoHighLevel)
• Design: Canva